READ: Exclusive partnership ng Spotify at Yes FM Network!
June 30, 2016
Spotify and Yes FM Network, have formally signed an exclusive partnership on June 17, 2016.
MBC’s top-rating FM network Yes FM will be having verified Spotify profiles with curated playlists based on the songs Pinoys love to listen to on the radio, whether at home, while on the road or in the office.
The songs included in the playlists are carefully picked, designed to best represent the sound of each FM station.
In addition, there will also be a roll out of a bespoke 30-seconder adlib by each stations’ radio announcer in every playlist, providing a unique listening experience in every playlist.
This partnership marks the first in the Philippines. The popular music streaming platform recognizes the big influence of radio and its personalities to people’s listening habits.
Spotify had done similar partnerships with the top radio networks in Australia as well as in Malaysia, with a new one coming from the Philippines starting in July 2016.